Take Your Marketing Niche For A Test Drive (firewall)
No commentsBy Bjorn K Djurner
This plan has been utilized in PPC for some time, however it’s outlined really well in the book The Four Hour WorkWeek by Tim Ferris.
Once you have selected a new niche that you can be first in, you want to test the niche to see if it delivers enough money to make some effort worthwhile. You can test a gap efficiently by employing PPC, like Google Adwords.
Plenty of SEOs do not use PPC, but they’re missing out on a tool that may save them a lot of effort and time.
For those unfamiliar with PPC, check out Aaron’s Guide to PPC.
Start a quick Adwords campaign targeting the keyword terms that apply to the new niche. You may only need to have it running for a week or two, and it shouldn’t cost you more that about a hundred dollars. The target is to answer the question : “do folks who look for the keywords need to buy what I’m selling?”.
Ensure your internet site has a clear action call that will help you measure exact consumer interest. For example, a sign-up form offering additional info, a sales inquiry, or a real purchase. You don’t need to have your website finished to do this. A basic three page site will do.
Watch the campaign and do split / run testing on the ad-copy. This means you compare one set of wording against another. Helpfully, Google Adwords has this functionality built in, and they provide a free service named Google Optimizer if you would like to test your page copy.
Again, this procedure can be as simple or complex as you want to make it.
Start off straightforward, and change the wording to make the offer sound more appealing, and jot down a note of the wording that gives the most return. You can use this wording in your title tags during your SEO campaign. The wording that receives a click in Adwords is also likely to get a click in the organic listings.
If visitors are on the lookout for your keyword, clicking on your ad, and moving to desired action, then you’ve succeeded in finding a niche. Remember, the general public will push the organic results rather than Adwords listings, so that the fact you’re getting click-through further demonstrates that there’s little competition in your chosen niche in the organic results.
If you do not get click through and / or sign-up / purchase, try the same plan, but with different keyword terms. Keep going till you find a winner.
It is a lot cheaper re time, effort and money to check keywords at that point, instead of commit to a brand and an SEO method that targets the incorrect keyword terms, and the wrong niche.
Choose a trading name, and website name, that may be used generically, and, if feasible, aligned with your keyword term.
One approach is to take an easy keyword phrase people are familiar with, and will search for, and combine it with something else. For example, SEOBook, AfterMail, FaceBook, HotelFind, and so on. This approach works really well if you don’t have a giant budget for brand building.
Non-descriptive brand names, for example Kellogs, or Mooch, don’t work so well for SEO, especially for low profile companies, because people have to know your name before they search for you.
B Djurner
SEO Analyst
Your Source For Internet Security
Friday, September 11th, 2009 at 2:50 am and is filed under internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
