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By Warren Little

 Websites are the medium people most talk about when they talk about the Internet. Websites come in many forms and have many functions.

There are sites that are nothing more than data-storage centers. You go to them to find something. There are websites for shopping. Websites for news. Websites for advice/education/training ( like mine). Websites for auctions. Websites to watch sex. Websites to plan travel. Websites to register your opinion. Classified websites. The list goes on and on.

Each kind of website is unique. Yet so much of the advice you read about websites is singular. It makes as much sense to make blanket marketing rules for all websites as it does to apply shopping-center selling strategies to daily newspapers.

And websites are only one only one group of Internet Media. In addition to websites, we have video, e-mail, banner ads, insert ads, e-zine advertorials, and much more. Each of these Internet business venues has a unique nature and purpose. But, again, so much professional Internet marketing advice lumps all these things together.

That of course is internet marketing suicide . . .

So Here’s How to Sort It All Out

Most of the early claims about online marketing were based on the (wishful?) proposition that the Internet was going to change human nature. It didn’t.

Thank God it didn’t. Those of us who have built businesses by understanding human nature are happy to be able to apply the same old principles to the new media. And that gives us a very valuable clue. If you accept the idea that the old rules apply, you can be successful on the Internet by figuring out figuring out which rules apply to what situations.

The secret to doing that is to look for resemblances. What does e-mail resemble?

Direct mail, of course. And if my theory is true, that would make it possible to make good money by sending e-mail solicitations to a list of people with common interests.

What else? Internet insert ads resemble fractional space ads in magazines. And guess what? They work like them too.

Banner ads look like billboards to me. If you know how to make billboards work, you might be able to do wonders with banner ads. (Instead, thousands of companies have spent billions of dollars treating banner ads like I don’t know what maybe silly business cards and they haven’t worked.)

Internet classified ads and advertorials look like, and work like, classified ads in newspapers. Websites that act as magazines should use the layout and advertising approach that magazines use. The same holds true for websites that resemble department stores. Or websites that are, essentially, daily newspapers.

Figure out what an Internet medium resembles and apply the rules that have always worked on its corollary. Chances are you will be very close to right on.

The trueset reason for most failure in online marketing is the ignorance of the gung-ho internet business owner to direct response marketing strategies & principles that produce massive predictable results.

Warren Little is a successful Internet Network Marketing Consultant/Trainer and motivational speaker. His passion is empowering internet marketers to achieve greater levels of success quickly. His “Network Marketing Solutions Newsletter” has become one of most highly subscribed to & recommended training resources.

What to Do in Case of Identity Theft

By Jake Saab

 Filing a police report, checking your credit reports, notifying creditors, and disputing any unauthorized transactions are some of the steps you must take immediately to restore your good name.

Should you file a police report if your identity is stolen?

A police report that provides specific details of the identity theft is considered an Identity Theft Report, which entitles you to certain legal rights when it is provided to the three major credit reporting agencies or to companies where the thief misused your information. An Identity Theft Report can be used to permanently block fraudulent information that results from identity theft, such as accounts or addresses, from appearing on your credit report. It will also make sure these debts do not reappear on your credit reports. Identity Theft Reports can prevent a company from continuing to collect debts that result from identity theft, or selling them to others for collection. An Identity Theft Report is also needed to place an extended fraud alert on your credit report.

You may not need an Identity Theft Report if the thief made charges on an existing account and you have been able to work with the company to resolve the dispute. Where an identity thief has opened new accounts in your name, or where fraudulent charges have been reported to the consumer reporting agencies, you should obtain an Identity Theft Report so that you can take advantage of the protections you are entitled to.

In order for a police report to entitle you to the legal rights mentioned above, it must contain specific details about the identity theft. You should file an ID Theft Complaint with the FTC and bring your printed ID Theft Complaint with you to the police station when you file your police report. The printed ID Theft Complaint can be used to support your local police report to ensure that it includes the detail required.

A police report is also needed to get copies of the thief’s application, as well as transaction information from companies that dealt with the thief. To get this information, you must submit a request in writing, accompanied by the police report, to the address specified by the company for this purpose.

How long can the effects of identity theft last?

It’s difficult to predict how long the effects of identity theft may linger. That’s because it depends on many factors including the type of theft, whether the thief sold or passed your information on to other thieves, whether the thief is caught, and problems related to correcting your credit report.

Victims of identity theft should monitor financial records for several months after they discover the crime. Victims should review their credit reports once every three months in the first year of the theft, and once a year thereafter. Stay alert for other signs of identity theft.

Don’t delay in correcting your records and contacting all companies that opened fraudulent accounts. Make the initial contact by phone, even though you will normally need to follow up in writing. The longer the inaccurate information goes uncorrected, the longer it will take to resolve the problem.

What can you do to help fight identity theft?

A great deal.

Awareness is an effective weapon against many forms identity theft. Be aware of how information is stolen and what you can do to protect yours, monitor your personal information to uncover any problems quickly, and know what to do when you suspect your identity has been stolen.

Armed with the knowledge of how to protect yourself and take action, you can make identity thieves’ jobs much more difficult. You can also help fight identity theft by educating your friends, family, and members of your community. The FTC has prepared a collection of easy-to-use materials to enable anyone regardless of existing knowledge about identity theft to inform others about this serious crime.

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Embarking on Your Work-at-Home Career

By Jake Saab

 Securing a work at home job can take a lot of time, patience, and persistence. Unfortunately, by the time most people begin searching for a job to do at home, they are already in a severe financial bind and need to begin earning right away. That’s just not realistic with most work at home jobs and businesses. However, it is very possible to begin earning some income almost immediately by using your existing skills and abilities.

The first step is to figure out exactly what your skills are. Don’t say you don’t have any. Everyone has things they are good at. Whether your skills have been learned in a job or everyday life doesn’t matter. What type of work have you done in the past? Are you good with accounting, clerical work, filing, typing? Look at your hobbies and interests also. Can you design web pages, take great photographs, sew, knit? Do you love children or animals? Are you a great organizer or cleaner? Do you love to shop? Write down all of your skills, abilities, and interests.

Once you know what you can do, figure out a way to use those skills to earn some money. Get creative! Think in terms of products or services. What products or services can you provide that others will find value in? Big hint: people are always looking for ways to save time, save money, or improve their quality of life. Can you help them do that?

Here are some examples of ways you could use your skills: shopping, cleaning, organizing, party planning, childcare, pet-sitting/dog-walking, taking pets to veterinary appointments, errand service for Moms or elderly, assisting small businesses in your area with clerical work, painting (both interior and exterior), junk removal, yardwork, taking photographs at special events or tourist attractions, making and selling craft items at fairs or flea markets, designing websites for small local businesses, catering or cooking.

That’s just the tip of the iceburg, but you get the idea. Once you have some ideas for possible businesses you could do, find out what legal requirements you’d have for starting a business like that in your home. Call your Town Clerk’s office and your state’s Dept. of Revenue to find out what paperwork or licenses you’d need to get started.

Then research the going rates for the work you’re considering. If you’re really not sure how much to charge, consider how much you’d like to earn per hour, and ask yourself whether most people would be willing to pay that or not. You don’t want to under-charge and make it not worth your while, but you also don’t want to charge ridiculous rates that people wouldn’t pay. Your rate per hour will vary depending on the type of work you’re doing, but in a general sense, try to keep your rates reasonable while still paying yourself what you’re worth.

Then you can start marketing. Marketing does not have to be expensive. Make up some flyers yourself or have a print shop do it, and begin posting them on public bulletin boards. You can also pay for an inexpensive classified ad in your local newspaper. You might need to invest a little money to get started, but there is no need to spend hundreds of dollars. Start small. Once you begin building a client base you can always pay for more advertising. You can also have some business cards made up (or make your own) to pass out to potential clients. Don’t be afraid to approach your target market directly, either! If you want to provide a service to small local businesses, go in and introduce yourself. Tell them who you are and what you do. Leave a flyer with them. Don’t sit home waiting for the phone to ring, get out there and make it happen.

Guess what? You’re in business! Even if this isn’t what you want to continue doing forever, that’s okay. You can still continue searching for jobs or researching home businesses that will more closely match what your career vision is. In the meantime, at least you will be earning some money to reduce the financial pressure in your household.

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Saturday, November 21st, 2009 at 4:10 am and is filed under internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.